Display Advertisements are referred to as online advertisements in which marketers along with other visual ad formats use banner ads in order to advertise their products on apps, websites, and social media. It is a very popular and effective format of digital advertising. It attracts attention across the internet because of the visuals that it uses which helps to spread brand awareness as well across the internet.
These are lucrative methods of advertising in order to look for ways to reach and acquire customers. There is a generous use of images, texts, or even videos in display advertisements to catch the attention of people.
Display Advertisements- Types
A few of the different types of display ads classified on the basis of their management strategy are listed below.
One of the most common display advertisement formats is classified as banner ads since they can clearly stand out on any kind of webpage. These are named on the basis of their shapes which are somewhat like a banner. These are image-based ads that are hyperlinked and are shaped in form of a strip. These are usually located at the top of a webpage which catches the user’s attention immediately.
Rich media is a new tactic in which advertisers use interactive elements which include audio, video, and clickable elements in order to make the advertisement more engaging. Advertisers are able to create complex advertisements which help to elicit strong user responses.
The advertisements which appear before one is directed to the original page, as a separate page are known as interstitial advertisements. These are effective if the advertisers want to capture the user’s attention since they take up the entire screen.
Video Advertisements are slightly expensive as compared to the other display ads. By using video ads it becomes easier and convenient for the marketers to grab a lot of attention and engagement from the users on platforms like Instagram and Youtube.
Non-classified Ads- Characteristics
Some of the characteristics of the Non-Classified Ads are listed below-
These could vary in size which can be as much as one column to a half-page to a full page.
The editor on basis of what suits the target audience and the budget of advertising can choose the section on the page where the ad has to be published.
The minimum size of a display ad according to the thumb rule should be at least 4 cm x 4 cm.
There is no limitation as there is no set format while making a display ad.
The display ads are used majorly by businesses like educational institutes or the branding of a popular product or educational institutes.